Photo book-making service Blurb beta tested a new online sharing tool — and reports its authors experienced six times more visits to their bookstore pages — and an 88 percent increase in book sales compared to a control group.
The San Francisco, Calif., company’s new BookShow shares books “in an experiential format” designed to maximize the potential for online sharing, via email, blog, Facebook or Twitter pages — and to maximize sales, with a “Buy” button that directs viewers to the author’s personal bookstore page at Blurb.com.
BookShow is free to use, and does not necessarily distribute an entire volume: Blurb users control how much of their books to share. BookShow is also optimized for Apple’s iPad, Blurb says.
An example of the Blurb BookShow widget is here.




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