Noting “the importance of getting the product in the hands of the consumer,” Olympus is promoting its PEN E-PL1 camera with a virtual 3D product experience.
The June print issue of Wired and the July print issue of Popular Photography will ship with card shaped like the actual size camera. Hold the camera card in front of a webcam, Olympus says, and “a dynamic 3D online product experience is launched where you can see yourself, interact with the camera and simulate product features.”
The simulation offers “a rich and interactive experience,” Olympus says. “It’s as close to having the camera in your hands as you can get – without actually having it in your hands.”
More information is here.










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