“Augmented Reality is starting to behave like a true mass medium,” says leading AR developer Layar. “It is becoming scalable with the introduction of its own discovery mechanism. We know that real-time location-based content discovery drives frequent re-use of the Layar browser.”
Layar’s Reality Browser version 3.5 adds a list view of the most interesting content at their location is sorted by time, location, proximity, popularity and preferences – meaning, the company says, users will immediately see the most interesting content nearby whenever they open the Layar Reality Browser, without entering a search query or opening a specific layer.
Last week the published layer count passed 700, the company claims, and its there are more than 2 million users of its browser.
Layar B.V. is headquartered in Amsterdam, Netherlands
Layar now makes it easier to find AR content.
One exciting use of this technology as mentioned by Maarten Lens-FitzGerald, co-founder of Layar at the ARE2010 augmented reality conference last week was seeing buildings that are not yet there. He described looking at a construction site for a major building project in Amsterdam using a Layar on his mobile phone. He could not only look at the building as it would be when finished through his phone display screen up actually look at it from various angles as he walked about the site.