Fujifilm's F300EXR.
Fujifilm says its upcoming compact, the fashion-oriented FinePix Z800EXR “takes photos that look as good as the camera does.”
The company says new “phase detection pixels” enable high speed auto focus — as fast as of 0.158 seconds. Added onto the 12-megapixel sensor, the phase detection pixels “work like external sensors on DSLRs,” the company says. “The Z800EXR automatically selects the better focus system (contrast or phase detection), by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious – an almost instantaneous capture of the subject in the frame, with no missed shots or subjects half out-of-frame.”
Also, the display’s “Dual Direction” user interface detects the orientation of the camera and automatically switches the direction of the menu button accordingly, Fujifilm says, and the “Dual Image Display” splits the screen in various ways to view multiple images at once, “so you can scroll through your images quickly and easily to locate the one you are looking for.”
Also aiding in antiblur is intelligent image stabilization, enhanced with a gyro sensor, Fujifilm says, and sensor shift stabilization which counteracts hand shake. “By cleverly combining these two, blur is reduced to an absolute minimum,” the company claims.
The $230 camera has a 3.5-inch touchscreen with one-touch focus and shooting, and a 5x optical zoom lens is the 35mm equivalent of 36-180mm.
Next in the company’s Fall line is the FinePix F300EXR, which also has the hybrid high speed auto focus and intelligent image stabilization features, but takes the zoom up to a 15x lens, which starts at an extra-wide 24mm equivalent — while maintain a thin chassis at 23mm.
Also, the “Pro Focus” mode takes multiple exposures, which are combined to create “a crisp shot of the subject against a defocused background and foreground,” Fujifilm says. It is “ideal for portraits, nature photography or any subject that needs ‘lifting’ from its background, and provides satisfying professional results at the touch of a button.”
The $330 camera has a 3-inch LCD.
The S2800HD has a higher resolution 14-megapixel sensor, but lacks the new image capture tech of the two other models. It does however offer an 18x optical zoom that starts at a wide 28mm equivalent while still fitting “in the palm of the hand,” Fujifilm says. It has a 3-inch LCD and a price of $260.
Also out this Fall is the FinePix JX280, a 14-megapixel camera with a 5x lens and 2.7-inch LCD.
The cameras all capture HD video at 720p, and are due in early September 2010.
Complete camera specifications are at: http://www.fujifilm.com/products/digital_cameras/
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