The Unifeye Mobile software development kit from metaio now take advantage of the new camera access API in the iPhone iOS 4 “to create image-based augmented reality experiences,” the company says. “The camera access is the next step towards an ever present and highly accurate information overlay on the real things around us.”
Metaio says developers were limited on the iPhone due to restricted access to the live camera data in the previous iPhone SDK. “The lack of image based recognition has led to a proliferation of augmented reality apps using GPS as the only tracking mechanism, which made certain experiences impossible.”
With iOS 4, Apple opened up more direct access to the phone’s camera. “Now, not only may the user obtain information on nearby points of interest like shops, restaurants or train stations, but also the camera’s eye is now able to identify objects and to “glue” object specific real-time, dynamic, social and 3D information onto the object itself,” metaio says. “Information may be called up based on places or objects around you. Multimedia experiences can be triggered by images, product packages, signs, posters, magazines or newspaper pages, or any other object around the user.”
metaio GmbH of Munich, Germany, says it offers the only software development kit for creating mobile augmented reality applications, supporting all major platforms: Android, Symbian, Windows Mobile, and now iPhone.









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