Driving with Augmented Reality

An iPhone screen alerts drivers to on-road obstacles.

A new iPhone App for using augmented reality while driving detects obstacles in real time.

imaGinyze’s Augmented Driving uses the phone’s camera to view the road ahead, and then detect obstacles, warning the driver of any potential hazards with voice notifications.

“Are you often driving on highways or country roads?” the company asks. “Then you do not want to miss the impressive technology of Augmented Driving with real-time object detection with up to 10 frames per second.”

The $3 app offers augmented reality overlays for lanes and vehicles; lane detection and lane change warning; and vehicle detection and low distance information.

There are a lot of caveats here, however. First, the company admits. “the iPhone is a mobile phone, not specifically designed for this kind of application… So, some compromises regarding the final functionality had to be made due to the limited processing power.”

imaGinyze says in optimum conditions “accuracy is expected to be 10-15 percent for lane width, in-lane position and vehicle distance. However, due to the low frame-rate fast changes in the scene are only detected with a certain delay. Hence, the system is not suited for dynamic driving maneuvers. If your observed accuracy of the lane width is permanently significantly higher, you should re-check the mounting height and the orientation of your device.”