A new startup’s free application for iPhone and Android allows people in close proximity to capture and have real-time access to photos, videos, and text simultaneously from multiple smart phones.
The company says it offers “the best way of sharing an experience without the hassle of passing cameras around, emailing or uploading images and videos online. We believe real social interactions are dynamic and evolve with time.”
Color says its patent-pending “Multi-lens” technology “intelligently identifies nearby smartphones, whether at a local park or at a concert, using advanced proximity algorithms. Every photo, video, and text captured by each smartphone through Color is instantly shared with surrounding phones also using Color. There are no attachments, uploading or post-production work required. For the first time with Multi-lens, you will finally get to see and keep all photos from everyone at a shared moment, including ones that you are actually in.”
The company says every photo and video captured is stored on the web for immediate access via the application without requiring storage space on a phone. “Capture every experience without worrying about using up memory; Color has infinite capacity. Each day is beautifully displayed as a series of thumbnail images. Scroll through days, weeks, or even months, instantly using an intuitive touch interface. Tap on any image to go back to the day when it was originally captured for full contextual information, like who was involved, who saw it, and whatever conversation it sparked. Looking back has never been so detailed, easy and fun.”
The Palo Alto, CA-based company raised $41M in financing from Bain Capital Ventures, Sequoia Capital and Silicon Valley Bank. Proceeds will be used to develop Color’s technology and provide service on a global scale.
Where’s the revenue to come from? Directed advertising, most likely, as the service potentially collects massive data about what people are doing and where they’re doing it, without collecting personally identifiable information.