General Imaging bridges to long-zoom models

General Imaging says it is “redefining the bridge camera market” with its latest GE-branded cameras.

The X600 has a 25x zoom that starts at 26mm wide. The 14-megapixel camera captures 10 frames per second in full resolution, and 1080p HD video. A High Dynamic Range + feature combines three consecutive exposures into an optimized image, and the Multi-Exposure function combines six successive action shots into one image “for further artistic expression and photo enthusiasts.” The camera has a 2.7-inch LCD and is $200.

The X550 has a 15x /27mm lens with optical image stabilization. The 16-megapixel camera features advanced object tracking capabilities to automatically focus on moving objects, the company says, and is $150.

The G100 is a compact bridge camera with a 15x/ 28mm lens “in a sleek design.” It captures 10 frames per second and 1080p HD video. It has a 3-inch LCD, and is $180.

The company also debuted three compact cameras priced from $70–160. The 14MP E1410SW, for example, has many of the above imaging features and a 10x zoom “housed in a sleek and stylish design measuring only .7-inches thick.”

General Imaging is based in Gardena, Calif.

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