Found-object Christmas music in photo frame factory


It’s viral marketing at its finest, using one of the seasonal songs I don’t get tired of:  The staff at Alphabet Photography’s framing shop “came together as a team this holiday season” for a special performance of The Carol Of The Bells.

The video was shot in the company warehouse, with “sounds from the machinery that we use daily.” It looks natural and spontaneous, but they say it was rehearsed “more than 125 times, with more than 720 man-hours going into the performance and recording of the video.”

Enjoy the show here.