Consumer demand for WiFi capabilities in cameras continues to increase, reports Market Insight: In the first quarter of 2012, 7.9 percent rated Wi-Fi as “very desirable.” That’s not much, but it’s more than the 5.5–7.4 percent recorded during the previous four quarters.
Strangely, the desire seems brand-specific: for example, of the shoppers who expressed a strong preference for Fujifilm cameras, 17.1 percent wanted WiFi.
“As built-in cameras on mobile devices popularize wireless instant photo sharing, consumer expectations for similar capabilities on their dedicated digital cameras continue to increase,” the firm concludes. It sampled more than 59,000 camera shoppers visiting its MyProductAdvisor.com site.
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