CEA and PMDA to co-host CE Week Digital Imaging Mixer at 6Sight

The CE Week Digital Imaging Mixer will cap the 6Sight Future of Imaging Conference on Tuesday, June 26, with a presentation of new imaging research.

The reception, co-hosted by 6Sight, the Consumer Electronics Association, and the PMDA, will begin at 5:30 PM with cocktails and hours d’ oeuvres. It will feature CEA Research on the latest in digital imaging trends plus upcoming industry events including plans for the 2013 International CES.

Registration for the reception is complimentary. 6Sight attendees are entitled to attend as well as members of CEA and PMDA. Visit www.6Sight.com for more information and to register. CEA members may also register for the 6Sight Future of Imaging Conference for a reduced fee of $1,495.

The 6Sight Future of Imaging conference, now in its 11th year, will lead off CE Week on June 25-26, 2012, at the Metropolitan Pavilion in New York City.

“6Sight has long been the best place for imaging leaders to network, strike deals, and uncover partnership opportunities,” says 6Sight Conferences president Joe Byrd. “This year we will kick that up a notch by inviting imaging leaders from PMDA and CEA to hold their cocktail reception with us and meet the imaging innovators who regularly attend our events.”

The 6Sight conference program focuses on major growth opportunities and top trends in the imaging ecosystem including connected imaging devices, image sharing, mobile apps, smart imaging technology such as GPS and facial or scene recognition, sensors and processors, optics, and displays.

Top imaging analyst firms will present the latest research that imaging business executives leaders now need to maximize the opportunities and overcome the obstacles of facing imaging today.

This 6Sight Future of Imaging Conference is co-hosted by Invest in Skåne, and mobile imaging developer Scalado, and supported by CEA and PMA. Visit 6Sight.com to learn more about this and previous 6Sight Conferences.

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Top Imaging Researchers Presenting at the 6Sight Future of Imaging Conference

6Sight announced their 2012 Future of Imaging Conference will star some of the world’s top imaging researchers.

6Sight is part of 2012 CE Week, a five-day citywide event that includes CEA Line Shows and the Digital Downtown Conference, organized in association with CEA, along with Martin Porter Associates, Photo Industry Reporter, and Consumer Technology Publishing Group/NAPCO, publisher of Dealerscope, Custom Retailer and E-Gear magazines.

“Imaging is experiencing more technology advances than at any other time in its history,” says 6Sight Conferences president Joe Byrd. “That’s great — but there are so many changes that consumers and businesses are having trouble sorting them out, and understanding the value they represent. This is why we have assembled the world’s top imaging research analysts in one place to help executives understand their opportunities.”

The 6Sight conference program includes the following research components:
•       InfoBreakfast – Ed Lee and David Haueter of InfoTrends will provide a breakfast presentation overseeing the key market trends expected to shape both the current and future direction of the photo industry.
•       Top Imaging Trends – 6Sight senior analysts Paul Worthington and Tony Henning will present the most innovative technology shaping the photography business today and tomorrow.
•       Mobile Imaging Market Trends – MobileTrax founder  J. Gerry Purdy, Ph.D. will discuss the challenges and opportunities in mobile imaging devices.
•       Social Imaging Survey – Hans Hartman will present the results of the consumer social imaging behavior and product usage survey he conducted for 6Sight.
•       Analyst Roundtable – Alex Spektar of Strategy Analytics, Liz Cutting of NPD, Marion Knoche of Gfk, Joanna Wright of Futuresource, and Kristy Holch, founder of InfoTrends, will discuss the latest issues facing imaging.
•       Camera Phone Global Trends – Tony Henning provides the most complete overview of the current state of camera-phones and mobile imaging technology around the world.

This 6Sight Future of Imaging Conference is co-hosted by Invest in Skåne, and mobile imaging developer Scalado and supported by CEA and PMA. Visit www.6Sight.com to learn more about this and past 6Sight Conferences.

Contact:  Joe Byrd
jbyrd@6sight.com

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Adobe unveils faster Photoshop, Cloud subscription service

Adobe Systems says its new Photoshop CS6 includes “groundbreaking innovations and unparalleled performance breakthroughs that expand the frontiers of imaging science, and deliver new levels of creativity and increased efficiency.”

With Photoshop CS6, Adobe says, you can “correct, refine, and composite images with such ease and control it feels like magic. Work with state-of-the-art imaging in new tools and technologies that reinvent the way you retouch, crop, and auto-correct your images, create selections and masks of faces, and correct fisheye or wide-angle lens curvatures. These intuitive new tools help you achieve astonishing results in a minimal number of steps.”

New features of the $699 software include:

• Extended Content-Aware technologies, to “retouch, repair, and rework images with astonishing ease, control, and precision.” You can remove or move selected elements within your image, and then let the content-aware technology fill, patch, extend, or recompose your image… You can move or extend a selected object to another area of your image, and then watch as the tool automatically recomposes and blends the object. “Now you can reposition awkward elements to create better compositions, interactively extend the top of an image to change its format from horizontal to vertical, or increase the size of an object to make it more dominant in a design.”

• A new Crop tool, with which to “change the format of your images faster and with greater precision.” The hardware- accelerated Crop tool’s new design has multiple overlays, including Golden Ratio, Golden Spiral, Diagonal, Triangle, Grid, and Rule of Thirds, “to guide your crops and help ensure that key image elements are positioned at the focal point of your layouts.” It also works nondestructively: All pixels of the original photo are retained even after the crop has been applied.

• Video editing includes a timeline panel, audio controls, transitions, and even adjustment layers.

• Three photographic blur effects use “a simple new interface with intuitive, on-image controls,” and include the Iris Blur which adds one or more focus points to your photo, with which to move the on-image controls to alter the size and shape of the focus points, the amount of blur in the rest of the image, and the transition between sharp and blurred areas. There is also a Tilt-Shift option and a Field Blur.

• And the Adobe Mercury Graphics Engine, which takes advantage of the graphics processing unit in modern hardware to speed up imaging and editing tasks, and process large images faster.

 

Photoshop CS6 was released as a public beta on March 22, and Adobe says there have been nearly one million downloads of the software worldwide.

Also, the $999 Photoshop CS6 Extended version adds tools for 3D design, image and video editing, and quantitative analysis for medical, manufacturing and engineering industries. It has increased power and speed for 3D imaging, Adobe says, with user interface improvements for more efficient 3D workflows, as well as new Reflections and “drag-able” shadow effects.

 

Adobe also announced its Creative Cloud subscription service, giving creative customers “a new option for purchasing and experiencing Adobe software innovation.” Creative Cloud membership provides designers with access to download and install every new CS6 application, and access to application upgrades, including new Photoshop features before they are launched as part of a major update, as well as “inventive new products and services as they emerge,” the company says.

The 14 updated CS6 applications include Illustrator, InDesign, Dreamweaver, Premiere, and After Effects.

Adobe Creative Cloud membership is $50 per month with an annual membership, or $75, month-to-month.

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CEA’s Gary Shapiro to keynote 6Sight Conference

Gary Shapiro, president and CEO of the Consumer Electronics Association, will deliver the keynote address at the 6Sight Future of Imaging Conference.

Shapiro — the author of the New York Times best-selling book, The Comeback: How Innovation Will Restore the American Dream — will speak about innovation in the imaging industry on Tuesday, June 26, at 9 a.m.

“There is so much innovation taking place in the imaging industry today, from connected cameras and 41-megapixel smart phone cameras to mirrorless cameras,” says 6Sight Conferences president Joe Byrd. “We’re compelled to dedicate this year’s conference to imaging innovation. When I read Gary’s book, I knew that there was no better person to speak on innovation than this best-selling author who has been an important part of many of the consumer electronics innovations we have today.”

The 6Sight conference program will also focus on major growth opportunities and top trends in the imaging ecosystem including connected imaging devices, image sharing, mobile apps, smart imaging technology such as GPS and facial or scene recognition, sensors and processors, optics, and displays.

The 6Sight conference will be part of 2012 CE Week, a five-day citywide event including CEA Line Shows and Digital Downtown Conference, organized in association with CEA, along with Martin Porter Associates and Consumer Technology Publishing Group/NAPCO, publisher of Dealerscope, Photo Industry Reporter, Custom Retailer and E-Gear magazines.

This 6Sight Future of Imaging Conference is co-hosted by Invest in Skåne, and mobile imaging developer Scalado, and supported by CEA and PMA, the Worldwide Community of Imaging Associations.

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services.

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What does Facebook’s acquisition of Instagram mean for you?

You’ve of course read the news that Facebook bought Instagram — a 13-person company with 30 million users — for a whopping $1B.

Is mobile imaging exploding, peaking or about to implode? Does the Instagram acquisition signify that mobile imaging is about to replace “traditional” digital imaging? Who are today’s “social imagers” really, how are they sharing their images and what drives their sharing behavior?

If you’re in the imaging or mobile industry and were with us at our first imaging conference back in 2002 (when people were just beginning to experience camera phones), you’ll agree that the mobile imaging industry has come a long way.

This year we are returning to NYC, the location of our first conference to see how far all of imaging has actually come in the ensuing 10 years — and we’ll explore its future.

Towards  this end we’ve just conducted an extensive survey about social imaging that sheds some light on the pressing questions anybody in the imaging ecosystem faces.

A few data points :

• Smartphones have not replaced the use of digital cameras — so far they’ve been to a large extent complementary.

Most people use several devices for taking photos, depending on the occasion and the availability of the device: 61 percent of the survey’s smartphone owners who take at least one photo a month with that device also own a digital camera with which they take at least one photo a month.

In fact, even this generation of “connected photo takers” we surveyed still take more than twice as many photos per month with their digital cameras than they do with their smartphones!

• No matter the fast adoption of photo enhancement smartphone apps like Instagram, 83 percent of the respondents still use their computer most to alter or enhance photos. In fact, the computer is also the device that has seen the biggest increase in use for photo enhancement.

• If there is the beginning of a shift from computer to smartphone and tablets, it is for sharing photos. Our survey respondents overwhelmingly share more photos than six months ago from their smartphones or tablets, no matter whether this is through texting/emailing or through uploading to photo sharing or social network sites. Although they also share more photos than in the past from their computers by uploading their photos to photo sharing or social network sites, they have started to use computers less for sharing photos through email or texting.

For more information about the report, please read the survey article in the 6Sight Report here.

The 49-page 6Sight Social Imaging Survey Report is available from the PMA Store for $799 for single-user version, and $1,999 for a company-wide site license.

 

Going back to our earlier question: is mobile imaging overhyped or still in its infancy?  Based on our research and other industry data, GigaOm just a few days ago concluded that, for the current mobile photo boom, the best is yet to come.

We agree, but there are many open questions as to how and when. We’ll address them at our upcoming 6Sight Future of Imaging Conference, June 25-26th, in New York City.

We look forward to seeing you there!

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2016 Photography Market: $82.5 billion

BCC Research claims the photography market should reach $82.5 billion by 2016.

The global digital photography market was valued at $65.6 billion in 2010, and $68.4 billion in 2011, BCC Research adds. The 2016 prediction reflects a 3.8 percent compound annual growth rate.

Cameras and lenses account for the bulk of the photography market, the firm reports, representing 55 percent of global sales. This market segment was valued at $37.6 billion in 2011, and is expected to grow at a CAGR of 5.8 percent, reaching $49.8 billion in 2016.

The photo print industry is struggling to maintain growth, BVV concludes:. In 2016, the segment is expected to slide in sales, decreasing to $24.7 billion, down from $25 billion in 2011.

However, “Photography services account for several hundred billion more in revenues and the opportunities for providing these services digitally have become big business.”

More information is here.

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Sony transformation stresses imaging as a core business

Sony says it will reinforce its development of image sensors, signal processing technologies, lenses “and other key digital imaging technologies in which it excels,” as it plans to leverage these technologies in both its consumer products (such as compact digital still cameras, digital video cameras, and interchangeable lens digital cameras) and broadcast and professional products (such as professional use cameras and security cameras) in order to further strengthen and differentiate Sony’ overall product line.

The company says it also plans to extend the use of these key technologies across a wide range of business applications, from security to medical, to further expand the scope of its digital imaging business. Sony will target total sales of 1.5 trillion yen and double-digit operating income margin from the consumer, professional and image sensor businesses by FY14.

The move come as Sony announced a series of strategic initiatives to be introduced under the new management team established on April 1, 2012. Sony is positioning digital imaging, gaming, and mobile as the three main focus areas of its electronics business and plans to concentrate investment and technology development resources in these areas.

By growing these three businesses, Sony aims to generate approximately 70% of total sales and 85% of operating income for the entire electronics business from these categories by FY14.

Other steps include “turning around the television business,” creating new businesses, accelerating innovation, and realigning the business portfolio and optimizing resources

In mobile, Sony is integrating the R&D, design engineering, and sales and marketing operations of its smartphone, tablet, and Vaio laptop businesses in order to quickly develop and deliver compelling products to market.

Sony notes it is “largely a new entrant to the medical industry,” but has launched medical printers, monitors, cameras, recorders and other medical-use products, and will target sales of 50 billion yen in this market in FY14. Sony also plans to enter the market for medical equipment components, where its strengths in various core digital imaging technologies offer significant competitive advantages in applications such as endoscopes. Furthermore, Sony plans to enter the life science industry, where the Company can leverage its expertise in technologies such as semiconductor lasers, image sensors and microfabrication.

Sony says it is also drawing on its strengths in audio and visual technologies to aggressively promote the growth of “4K” technology, which delivers more than four times the resolution of Full HD video. “Incorporation of Sony-developed technologies, such as image sensors, image processing compression LSIs and high-speed optical transmission modules into its professional-use and high-end consumer products will pave the way for Sony to continue to expand and enrich its 4K-compatible product lineup,” the company says.

Finally, Sony confirmed it will “reduce headcount” across the entire Sony Group by approximately 10,000 in FY12.

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6Sight Seeks Speakers

The 6Sight Future of Imaging Conference is bigger and better this year, as part of the CE Week event  in New York City in June 2012.

The 6Sight sessions are on June 25–26 — and now is the time to toss your hat in the ring to be considered a speaker on one of our panels.

Participating in a 6Sight panel is a great way to position yourself and your company as a leader in your particular area of imaging technology.

Our panels are all about lively, informed conversation — and so, no presentations or other preparations are required.

We’re looking for a wide range of knowledgeable and thoughtful imaging experts. We hope you can join us.

Session topics now include:

  • Advances in Camera Capture
  • Sensors & Optics
  • Image Processing
  • Mobile Operators
  • Connected Cameras
  • Imaging Apps
  • Augmented Reality
  • Social Imaging
  • Intelligent Imaging

If you want to participate, simply complete the online form here.

 

 

Facebook to acquire Instagram for $1 Billion

The world’s largest social network will acquire the hot new imaging network for $1 billion in cash and stock options.

“The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter,” Facebook says.

Instagram is a mobile image sharing platform that grew to 30 million users in just 15 months on Apple’s iPhone, and which last week added an Android version of its app — and saw an immediate leap of millions of more new members.

“For years, we’ve focused on building the best experience for sharing photos with your friends and family,” says Facebook founder Mark Zuckerberg in a blog post on the acquisition. “Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests. We believe these are different experiences that complement each other.”

Instagram and CEO Kevin Systrom says he and co-founder Krieger started Instagram “to change and improve the way the world communicates and shares. We’ve had an amazing time watching Instagram grow into a vibrant community of people from all around the globe… Every day that passes, we see more experiences being shared through Instagram in ways that we never thought possible.”

Zuckerberg also notes the rareness of the transaction: “This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users,” he says. “We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.”

However, Zuckerberg says Instagram will remain an independent service, and keep its connections to competing platforms. “Millions of people around the world love the Instagram app and the brand associated with it,” he says, “and our goal is to help spread this app and brand to even more people… We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook. …We need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”

“It’s important to be clear that Instagram is not going away,” Systrom confirms. “We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience. The Instagram app will still be the same one you know and love. You’ll still have all the same people you follow and that follow you. You’ll still be able to share to other social networks. And you’ll still have all the other features that make the app so fun and unique.”

Our take: The social power of photo sharing has long been a key aspect of Facebook’s huge growth and success — but the company was not getting the traction in mobile imaging that it had long established on the desktop. Instagram was proving that a new, simpler way of enhancing and  sharing photos on the phone could quickly catch fire.

Facebook has long been rumored to be developing improved mobile imaging apps. Perhaps it proved simpler to buy a tried-and-tested tool instead of work in-house. But in our opinion, with this purchase Facebook is primarily heading off a possible social networking competitor, as Instagram’s actual features and technology are likely not anything FB couldn’t have developed itself.

Also important: what significant percentage of Instagram’s users were not already FB members? (Yes, yes, Instagram had much more *active* users perhaps…)

Nonetheless, our congratulations to the Instagram team for a widely-admired imaging service, and now, for billion-dollar financial reward for the work.

6Sight surveys social imaging

New research from 6Sight finds that, for taking, enhancing and sharing photos, smartphones and tablets complement rather than replace digital cameras and personal computers.

Today’s “connected generation of photo takers” shoot, enhance and share more photos than six months ago, according to the 6Sight Social Imaging Survey Report. In addition, today’s photographers make pragmatic decisions about which devices, apps or services they could best use for various imaging tasks, says report author Hans Hartman. They are open to using newer alternatives such as smartphones, apps, or social network sites, but at the same time they don’t shy away from using more traditional devices, software, or sharing methods if these better suit their needs, the survey found.

The survey was conducted among 1,065 North American photo-taking consumers, 76 percent of whom own smartphones and 90 percent own digital cameras. For comparison, an additional analysis was conducted among 440 Europeans.

The survey found most people use several devices for taking photos. Nearly 60 percent of the survey’s digital camera owners who take at least one photo a month with that device also own a smartphone with which they take at least one photo a month.

The respondents use smartphones most frequently to take photos: 91 percent of smartphone owners take at least one photo a month with their smartphones, compared to 80 percent of the digital camera owners who do so with their cameras.

But the survey found digital cameras are used more for taking a larger number of photos: Digital camera users take more than two times as many photos than smartphone users do.

“With the proliferation of camera-equipped and internet-enabled devices, as well as the fast growing array of often free photo sites, apps and software, people have more choices than ever before for taking, enhancing or sharing photos,” says Joe Byrd, president and co-founder, 6Sight. “We wanted to learn how this connected generation of photo takers makes these choices, what drives their decisions, and in what direction their choices are trending.”

The survey and report will be featured at the 6Sight Future of Imaging Conference, Tuesday, June 26th.

The 49-page 6Sight Social Imaging Survey Report is available for $799 from the PMA Store here.

 

An interview with Hartman discussing the research is here.

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Debating Digital Imaging, in the March issue of 6Sight Magazine

The latest issue of 6Sight Magazine, the voice of the 6Sight Future of Imaging conference, is now available for free download here.

In this 48-page issue:
Debating Digital Imaging at PMA:

Social Imaging
Will shared photos hurt or help the industry?
Discussed by:
Frank Simon, CEO, Ecce Terram.
Josh Haftel, senior product manager, Nik Software.
Jason Mitura, chief product officer, Viewdle.

Compact Interchangeable Lens Cameras
Changing Camera Competition
Discussed by:
Ned Bunnell, president, Pentax Ricoh
Liz Cutting, executive director, imaging consumer technologies, NPD Group
Bob McKay, CEO, Xponential

 

Making HD Video Usable
Discussed by:
Terence Swee, chief executive officer, muvee
John Ju, vice president and  general manager, Ambarella
Nick Nam, director of product marketing, Omnivision
Poojitha Preena, VP of business development, Magisto

Also:
Trends In Cameras:
An overview of new models and features.

Are Living Pictures  Photography?
Looking at Lytro’s Lightfield.

Imaging News
A digest of what’s happened so far in 2012.

Inside Out
Bob McKay’s look at the imaging industry.

Thanks for your continued readership.
—  Paul Worthington, Editor

 

 

Are “living pictures” photography?

[Commentary] One of the most important imaging innovations in a decade is now coming to market: the “living pictures” captured by the Lytro camera.

A standard sensor captures parallel light beams entering a camera, and turns the output from the electrically excited pixels’ into a 2D image.

Lytro’s unique new device adds an optical overlay atop the sensor to instead capture the “light field,” all the rays coming at the camera from multiple angles. The result is a photo in which you can alter the focal plane at any time after capture.

This technique has been bandied about for many years — it was in fact demonstrated in 2007 at our own 6Sight conference by Adobe, with a large multi-lens camera attachment, and the founder of Lytro, Ren Ng, who had developed a filter that sat on the sensor, inside the camera.

At Lytro, Ng has succeeded in bringing what was once expensive and delicate hardware to the mass-produced consumer market, with a small hand-held camera priced at just $399.

This month, the reviews have been coming in, and photography enthusiasts and gadget lovers alike have been raving about the device’s powerful new capability. [Popular Photography’s review is here.]

Many have criticized the camera for its low-resolution image — about a megapixel. That’s not a justified critique in our opinion, as the “living pictures” have to be seen on a screen — no photographic print, whether on paper or any other material, can deliver the capability to change focus — and on screen, a megapixel is enough. However, they have also slighted the camera for its LCD: in these days where most cameras have 3-inch screens, a device whose output depends upon screen-based viewing should clearly have a screen much larger than 1.5 inches.

 

Moving pictures, and moving within pictures

What’s important here is not that the light true is a “focus free” camera, as it is often billed, but instead, that it yields a captured image that delivers a primary attribute of human vision: rack focus. When we look at something close by, everything in the distance is fuzzy and blurry; when we look at something far away, that which is a few feet distant goes out of focus.

We have all gotten so used to the two extremes of photography — either the deep-depth-of-field photograph in which everything is in focus, or the shallow-depth-of-field image in which one nearby object or person is clear, but surrounded by bokeh-beautiful blurring — that we have all but forgotten that both types of focus also represent a locked focus that is completely unnatural.

The Lytro image brings to photography, for the first time, a much more natural representation of the way we normally see things: with focal points that change as we shift our attention.

So yes, the Lytro image is very cool, and something you have to see to really understand and appreciate — but once you do see it just a few dozen times, the thrill wears off… So you can click to focus on the flower in the foreground and make the trees in the background blurry, then click to bring the trees into sharp focus and have the flower fall into a nice bokeh blur. So?… How often are you going to continually want to do that?

Not to sound too cynical here — especially as I have not even used the actual camera, but instead have only looked at pictures online — I actually got bored with this “groundbreaking exciting new technology” pretty quickly. Once you grasp the concept, you are likely to find that you really don’t want to keep clicking on a picture to choose your own point of focus. Really, we want the photographer to do that for us, to select the most important element in a scene — and when we are the photographer, we enjoy that level of control ourselves… Control which otherwise might be called “artistic expression.”

And therein lies the dilemma: on the one hand, the Lytro technology brings to photography an essential element of human vision that it has always lacked — it arguably makes photography much more natural, and one might be hard-pressed to argue that in the near future all cameras should not provide such functionality. On the other, eliminating focus from the moment of capture also eliminates essential elements of photography: control, selection, and artistic intent. A photograph captures  more than just a moment; it is also careful framing and composition, and considered choice of focus and exposure — it directs our attention to one essential thing that the photographer believes is worthy of that attention. It does not in general claim to convey an entire scene, an entire environment, with all of its elements equally represented. If that were the goal of photography, than its ultimate expression would be a live video feed from a 360° surveillance camera. Despite the popularity of webcams showing just that type of live feed from an environment — it ain’t photography, is it?

 

Other imaging capabilities

Fortunately the Lytro technology is not just a one-trick pony. The company promises that while the first model captures low resolution images at standard brightness, future models will improve drastically on both aspects ­— and the instant light field capture can mean instant autofocus as well.

Not only that, the new image capture technique can also yield distance data: meaning the photo’s point of view can be slightly pivoted post-capture, and even a 3D photo can be discerned from a single exposure. Many pundits predict these features will even be delivered to the current cameras with a firmware update.

That is something we look forward to more than the basic rack focus feature. Is also a capability that might come to market from other technologies, such as combining two basic image sensors in a camera, as is available now in a handful of 3D cams, or by using time-of-flight and other distance sensors to capture location information about every object in the scene at the same time the image sensor captures the basics of what we consider a “photograph.”

These technologies are already used in Microsoft’s Kinect controller for its Xbox video game console — and enthusiasts have used the Kinect to capture rooms in 3D.

In the near future, we might simply take one or two “exposures,” that will yield an image file that truly does completely capture the environment we were looking at — a file within which we can “re-see” that place from any angle or distance as we choose, at any later time.

With such a capability to capture not just a moment but the environment, we indeed might have to redefine photography — and perhaps Lytro and its light-field imaging is the first step towards that redefinition.

 [View some "living pictures" here.] 

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Adobe adds book printing, video enhancements to Lightroom 4

With Photoshop Lightroom 4, Adobe Systems says it introduces “refined technology for superior shadow and highlight processing,” as well as photo book creation, additional local adjustment controls, and video tools.

New adjustment controls maximize dynamic range from cameras, recovering exceptional shadow details and highlights, Adobe says, with improved auto adjustments to dynamically set values for exposure and contrast. There are also local adjustment controls for noise reduction, moiré and white balance.

Lightroom now provides photographers the tools to “create beautiful photo books,’ the company says, with text controls and a variety of easy-to-use templates. It also links directly to the Blurb printing service.

Lightroom adds native video support to play, trim and extract frames from video clips. Video-specific presets and many standard Lightroom image adjustment controls can be applied to video clips, and adjusted videos can be exported as a H.264 file or published directly to Facebook or Flickr.

The photo management and processing program is now $149, which Adobe says is “an incredible value for photographers.” It first shipped for $299 in 2007.

More information is here.

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Apple improves iPad display and camera, adds iPhoto software

We might have to stop snickering at iPad owners holding up their large tablets to take a photo: Apple’s new iPad sports a camera similar to the same well-reviewed one in the iPhone 4, with a 5-megapixel backside illuminated sensor.

The iSight camera has an ƒ/2.4 aperture and a five-element lens, the company says, and its hybrid infrared filter “keeps out harmful IR light for more accurate, uniform colors.” (However, this new camera does not match the 8MP one in the new iPhone 4S.)

The iPad has image processing built into the quad-core A5X processor, for such functions as face detection “that automatically balances focus and exposure across up to 10 faces,” Apple adds.

The iPad will also capture 1080p HD video with stabilization that “removes the bumps and shakes typically seen when filming with a hand-held device.”

Retina
The new tablet computer’s higher resolution display is now even better suited to viewing photos: the 9.7-inch “Retina” screen has 44 percent better color saturation than before, and a 2048 by 1536 / 3.1 million pixels, Apple says —four times the number of pixels on the previous iPad 2, and a million more than an HDTV. “Those pixels are so close together, your eyes can’t discern individual ones at a normal viewing distance,” Apple says. “When you can’t see the pixels, you see the whole picture.”

The new iPad also adds faster LTE connectivity, and dictation: “Instead of typing, tap the microphone icon on the keyboard, then say what you want to say and the new iPad listens,” Apple says.

Pricing for the new iPad remains the same, beginning at $499; the previous iPad 2 however will remain in production, selling for $100 less. (By the way, the third generation device is again called just “iPad” — not iPad 3 or iPad HD as many had predicted.)

iPhoto iOS
Apple also introduced iPhoto for iOS, which had previously been conspicuously missing from the iLife and iWork applications the company had ported from Mac OS to its mobile operating system.

But it’s more than a port: Apple says it reinvented the program for the iPad, with multi-touch features “so you can use simple gestures to sort through hundreds of photos and find your best shots, enhance and retouch your images using fingertip brushes, and share stunning photo journals with iCloud.”

iPhoto provides both automatic image enhancement and brush-applied manual tools. There are also elaborate effects such as tilt-shift and water color, and captioning and location-tagging features. The $5 app supports up to 19 megapixel images, and also, importantly, at last allows for direct beaming of images from an iPhone to an iPad.

Apple TV
Last and, well, least, Apple upgraded its TV module to full 1080p HD video from the previous 720. Pricing and other features are relatively unchanged, although Apple cites a simpler, refined user interface: “Apple TV is easier than ever to use with its new icon-based interface.”

More information is here.

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Canon improves 5D SLR

With its new 22-megapixel full-frame CMOS image sensor, the EOS 5D Mark III is the highest resolution SLR it has released to date, Canon says. The sensors’ gapless microlens design, new photodiode structure, and improved on-chip noise reduction “achieve higher sensitivity and lower noise levels for both RAW image data as well as in-camera JPEGs and movies compared to the previous 5D Mark II. The result is outstanding image quality in all shooting conditions, even low light.”

ISO range is adjustable from 100 to 25,600. The new SLR also has a 61-point high-density reticular autofocus system, and improved processing power enables a fast six frames-per-second continuous shooting speed — exceeding the speed of the 5D Mark II by more than 50 percent, the company adds.

Video capture is also enhanced, with better noise reduction, longer recording times (up to 29 minutes and 59 seconds) a built-in headphone jack for audio monitoring, and SMPTE-compliant timecode embedding.

The $3,499 5D Mark III body weighs 33.5 ounces, and measures 6 by 4.6 by 3 inches.

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6Sight joins CEA conference in NYC on June 25-26

On June 25-26, 2012, the 6Sight Future of Imaging Conference will join the Consumer  Electronics Association’s CE Week event.

6Sight’s first executive imaging conference was held in New York in 2002, and many have urged a return ever since. As part of CE Week, which runs June 25-29, we can take advantage of the location, attendance, and media attention the larger event provides.
This will allow us to better focus the consumer electronics industry’s attention on the rising importance of imaging in our daily lives — and to deliver a much more valuable conference experience to our partners and attendees.

There is so much innovation happening — mirrorless cameras, 41-megapixel phones, and entirely new imaging devices such as the light field camera — and our industry needs to come together to best realize the opportunities. 6Sight 2012 will focus on the potential in the top imaging trends of today, including connected devices, sharing and social imaging, mobile apps, sensors, processors, optics, and displays. We will also spotlight tomorrow’s trends, such as augmented reality, 3D, and intelligent image recognition.

If imaging is part of your product mix, then you need to participate in the conversation at the 6Sight Future of Imaging Conference at the Metropolitan Pavilion in New York City on June 25-26.

This 6Sight Future of Imaging Conference is co-hosted by Invest in Skåne and mobile imaging developer Scalado, and supported by PMA and CEA.

For more information on the upcoming program, and to view videos of our past events, see here.

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Nokia picture phone packs 41MP

Nokia was once far-and-away the world’s primary camera manufacturer by volume: its innovative camera-phones set the trend for mobile imaging, but the company has fallen from the leadership status it enjoyed a decade ago.

Now Nokia may be poised to reclaim that premiere position with its “PureView imaging technologies,” and a smartphone with a 41-megapixel sensor.

Despite that number, it’s not about resolution: “The real quantum leap,” the company says, “is how the pixels are used to deliver breath-taking image quality at any resolution.”

The PureView 808 smartphone has a 1/1.2-inch sensor. Pixel oversampling takes the output of seven 1.4 micron sensor wells/diodes, commonly called pixels, and combines them into one in-picture pixel “for the sharpest images imaginable” with “superior low light performance,” the company claims — albeit at a default 5MP resolution, not 41.

Also, a 38-megapixel maximum image size offers the capability to “capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. superior low-light performance,” Nokia says — and to make poster-sized prints.

The phone can also save in compact file sizes for sharing in email, MMS, and on social networks, and capture 1080p HD video.

Additionally, Nokia says its “Rich Recording” enables audio at CD-like levels of quality with better microphones than most mobiles, and Dolby technology “transforms stereo content into a personal surround sound experience” for playback.

Two downsides: The new phone debuts only in Europe, and it uses the company’s old Symbian operating system instead of the Windows Phone OS from Microsoft that Nokia has already announced it will standardize on for its primary smartphone platform.

Pricing was not announced.

Nokia also introduced the Lumia 610, its most affordable Lumia model running Windows, at €189.

 

PureView Details

“PureView imaging technology is the result of many years of research and development, and the tangible fruits of this work are amazing image quality, lossless zoom, and superior low light performance,” Nokia says. It “doesn’t represent a step change for camera smartphones performance, so much as a quantum leap forward. It turns conventional thinking on its head. It dispenses with the usual scaling/ interpolation model of digital zoom used in virtually all smartphones, as well as optical zoom used in most digital cameras, where a series of lens elements moves back and forth to vary the magnification and field of view. Instead, we’ve taken a completely new road. The result? Unprecedented camera control and versatility, combined with truly spectacular-quality images and video.”

The PureView sensor at 1/1.2-inches is approximately 2.5 larger than the sensor used in Nokia’s N8, previously its top imaging model. The sensor has an active area of 7728 by 5368 pixels. Depending on the selected aspect ratio, it will use those pixels for 16:9 images and videos, or 7152 by 5368 pixels for 4:3.

The default still image setting is 5MP at 16:9 — which enables a 3x zoom. “Conventional zoom tends to scale up images from a relatively low resolution, resulting in poor image quality,” Nokia says. “We were convinced there must be a better way, and we found it. We’ve taken the radical decision not to use any upscaling whatsoever. There isn’t even a setting for it. When you zoom with the Nokia 808 PureView, in effect you are just selecting the relevant area of the sensor.”

Pixel oversampling also yields greater detail, and “filters away visual noise from the image,” Nokia adds. “The speckled, grainy look you tend to get in low-lighting conditions is greatly reduced. And in good light, visual noise is virtually non-existent.” Oversampling also eliminates some problems with the standard Bayer pattern: Conventional 8MP sensors have in effect only 4M green, 2M red, and 2M blue pixels, Nokia says, which are interpolated to an 8MP RGB image. “With pixel oversampling, all pixels become true R, G, and B pixels.”

Additionally, PureView yields effective maximum aperture throughout the zoom range, so 5.4x more light reaches the sensor than in an equivalent camera — meaning faster shutter speeds are possible as well.

The Carl Zeiss optics have a fixed 8.02mm focal length, with five aspherical elements in one group, and a mechanical shutter.

The 808 PureView “has taken so long to develop” Nokia adds, due to its need for processing power. “We simply couldn’t get hold of enough.” The company developed a sensor with a companion processor that handles pixel scaling before sending the data to the main image processor.

All told, the simple structure “beats more complicated designs hands down,” Nokia concludes. “Image definition is pin sharp, way superior to conventional zoom designs. Conventional designs need many more lens elements to provide the zoom capability and correct aberrations, but these interfere with definition and/or light transmission. Our simple structure has enabled a significant improvement in manufacturing precision, and our lenses are produced with 10x greater precision than SLR lenses.”

Nokia’s white paper [pdf] on PureView is here.

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HTC promotes photo features of “One” phone

“People take photos on their phone more than any activity other than making phone calls,” says HTC, “which is why we improved every part of the camera experience on the One S”

The One S’ camera experience “rivals traditional digital cameras. With the introduction of HTC ImageSense, improvements are brought to every part of the 8-megapixel camera, including lens, the sensor and the software.”

The HTC One S dramatically reduces the time it takes to capture key moments, the company says, with an estimated 0.7-second shot time and a 0.2-second autofocus that allows for nearly unlimited continuous shots.

It also delivers “dramatic enhancements in image capture quality even in adverse lighting conditions.” The f/2.0 lens offers “amazing low-light performance, capturing 40 percent more light than the f/2.4 lenses available on other high-end phones.”

Also, the phone can capture a shot and shoot video at the same time – “perfect for capturing life’s moments as they happen.” The main 8-megapixel camera also captures 1080p HD video, while the front-facing 1-megapixel camera captures video at 720p.

Running Android 4, the HTC One S has a 1.5GHz dual-core Snapdragon S4 processor from Qualcomm, and a 4.3-inch qHD Super AMOLED touchscreen.

The HTC One S will come from T-Mobile in the U.S., and will be that carrier’s thinnest smartphone at 7.95mm.

The similar One X will be offered by AT&T.
More information is here.

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Where are the profits in digital imaging? Kodak, Printing, and Service

[Commentary] In our last editorial, we discussed Kodak’s unpreventable fall from the profits it enjoyed in the days of film and pricey photofinishing products: even the most successful company in consumer digital imaging is not making enough to counter those losses.

Digital imaging provides customers with all-but free enjoyment of photography: once a camera is purchased (or provided with a phone) each shot has none of the costs once standard with film, processing, and printing. Sharing those images with others no longer requires duplicate prints — just email, or better yet, a Facebook account.

Given that no one stands to make the money once garnered from analog photography, what can the industry do now?

Kodak announced that in its next incarnation it will again focus on output: both home photo printing and large-scale high-volume commercial reproduction.

These goals seem to more reflect the experience of CEO Antonio Perez during his years at HP than they do the best potential use of Kodak’s heritage.

Those goals are not the best bet on how people will use imaging in the future.

What should the company focus on? And is that area also a better option for many others in the photography industry?

Simply put: the future of any output is quite limited. Hard copy will never go away completely, but it is inarguably a declining market in terms of overall volume. Year after year, fewer photos will be put on paper. As everyone has a screen in their pocket on which to see pictures — their phone — as well as PCs, iPads, and who knows what else in the future — there is simply less need for a print.

Even seeing one’s best pictures in a large format no longer requires an 8×10 or larger print —now-ubiquitous big-screen TVs with HDMI connections to a camera can show everyone’s photos, and a 42-inch backlit color screen beats all but the best and biggest prints. Just think: all of us can now see our personal photos reproduced larger and with more brilliant color than anything short of top-end pro reproduction. Almost no one enjoyed that 10 years ago; now anyone can.

That trend of screens over prints is never going to reverse. This week, analysis from IDC showed even HP stands to make much less revenue on printer supplies.

So if the profits of the future are not going to be made on consumables — from where will they come?

As has been also argued to death everywhere, camera sales decline as everyone gets a smart phone. So image capture hardware is also unlikely to be the best bet.

Millions are finding that Facebook and the like provide almost everything else they need from photography: display, an audience, sharing, visual communication, feedback… Add in some full-resolution redundant storage, and what else do you want?

We have long argued the need for services. Perhaps such businesses do not scale as simply as adding another server, running the camera manufacturing line a bit longer, or, once upon a time, selling vastly more processing and printing consumables.

But what is scaling today is the number of images captured.

What is not growing are the options that allow average photographers to easily access and enjoy the thousands of photos they take.

It is no secret that most people take picture after picture with which they do nothing.

The industry’s response has merely been trying multiple ways to convince the would-be customer to pay to do something with their own photos.

Kodak’s original slogan points out the fallacy of this strategy. “You push the button, and we’ll do the rest.”

Today vendors — Kodak included – instead tell customers: “You push the button; then you have to get the photos from the camera to some other device; then you have to get the photos to a kiosk or online service; then you have to spend a lot of time organizing, editing, and enhancing those photos. Then you have to pay to do something with them.”

All that hardly translates to “We’ll do the rest.”

Imaging businesses: rather than complain today’s photographers don’t pay to “do something” with their photos — think about what you can do for them. (Yes, for a fee — we’re not advocating charity here.)

How does this scale?

Kodak itself is going after enterprise-level imaging services, just as HP has lately profited from focusing on corporate computing needs instead of home printer sales.

For smaller businesses, it can mean online imaging services.

For local retail shops, it can mean handholding customers through the image management, selection and enhancement that now stymies many from advancing onwards to photo output of any kind. Or, better yet, rather than handholding, take the task in hand completely and offer full-service imaging: customers bring in a laptop filled with photos, and leave with their best shots organized, enhanced, and even laid out into an onscreen and/or custom-printed photo book. Or calendars, slideshow videos on DVD, and other non-paper-based products and services.

Yes, any of these “solutions” have been available in some degree or another for years; the point here is not to proscribe specific actions or products, but to advocate for a return to “We’ll do the rest” — and away from what seems to be the current paradigm for the photo business: Self-service.

Just as Kodak made significant profits from simplifying consumer photography, perhaps other companies can now profit from further simplifying the consumer’s imaging tasks — or, better yet, eliminating those tasks altogether, letting the consumer “do” nothing but enjoy imaging.

“We’ll do the rest.”

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CIPA: camera sales down slightly, mirrorless cameras gaining ground

In Japan, the Camera & Imaging Products Association released its report on 2011 camera sales: Total shipments of digital cameras in 2011 (the cumulative total of shipments from January to December) reached 115.50 million units — not bad, but down from 2010 for two big reasons: the earthquake and floods.

“The Great East Japan Earthquake” hit on March 11; “Following the earthquake, total digital camera shipments between June and September rose year on year,” CIPA says. “In November, when flooding in Thailand became more serious, total shipments fell to less than two-thirds their level for November 2010; in the following month, December, total shipments, however, recovered to almost 90 percent their level for December 2010. Total shipments in 2011 held firm declining only 4.9 percent on account of continued strong global demand during the period between disasters and signs of a robust recovery in production and supply systems.”

CIPA began compiling sales records in 1999, “when digital cameras were still in their infancy,” the association says. “Since then, digital camera shipments recorded steady growth, reaching 100 million units for the first time in 2007, but in 2009 sales slackened year on year for the first time due to the impact of the global recession. In 2010, total shipments started growing again and reached an historic-high of more than 120 million units.

For 2011:

Shipments of compact cameras totaled 99.80 million units, a year-on-year decrease of 8.1 percent.
Shipments of interchangeable lens cameras reached 15.70 million units, a 21.8 percent increase.
Shipments of lenses for interchangeable lens cameras amounted to 26.00 million, a 19.9 percent increase.

For 2012:
The forecast for total shipments is 117.30 million units, a year-on-year increase of 1.6 percent.
Compact cameras are forecast to reach approximately 99.00 million, a year-on-year decrease of 0.8 percent.
Interchangeable lens cameras are forecast to reach 18.30 million units, a year-on-year increase of 16.6 percent.

Also: This year CIPA offers separate figures for single-lens reflex and mirrorless cameras for the first time. The Imaging Resource reports here that compact system cameras made up just 16.4 percent of total interchangeable lens camera shipments in the Americas, from July to December 2011, and Europe was only slightly ahead at 18.7 percent . In Asia, CSCs managed 24.7 percent of total shipments, or almost exactly one system camera sold for every three SLRs. In other markets, CSC sales were slightly higher still, at 26.6 percent of shipments in the second half of 2011.

In Japan, mirrorless models comprised fully 46.1 percent of interchangeable-lens camera shipments in that market during the second half of last year, “nearing parity with SLR models in terms of unit sales,” Imaging Resource notes. “Although the market share in terms of value is lower, at 37.7 percent , it’s still a very significant portion of the market.”

The Imaging Resource story is here.

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Study: 18 percent consider phones their primary camera

Consumers are complementing their digital photography needs with multi-use devices, such as smartphones and tablets, according to a new study released today from the Consumer Electronics Association.

The CEA found 55 percent of consumers still consider a point-and-shoot camera as their primary photography device — but the number who consider their smartphone to be their primary device for their photography needs has tripled in two years to 18 percent.

The rise of multi-use devices expands photography options and creates new opportunities within the imaging industry, CEA says. “The image quality of SLRs and point-and-shoot cameras is still very important to consumers. In fact, 93 percent of consumers ranked digital point-and-shoots highest in image quality.”

However, 74 percent of consumers favor smartphones when it comes to portability, CEA adds. “With 61 percent of photos taken at the spur of the moment, the convenience of smartphones allows the average consumers to take 35 photos per month on their phones, versus 32 photos per month on their point-and-shoot cameras.”

Backing up points made here about the importance of sharing to photography, the study also found 74 percent of consumers ranked smartphones highest on ease of sharing. Consumers with smartphones and tablets were more likely to use sharing-related applications, such as sending images from one phone to another (38 percent), emailing photos (58 percent), posting photos to a social networking site (48 percent), and texting photos (45 percent).

The survey was conducted in December 2011. CEA’s report, The Changing Landscape of Digital Photography, is available now.

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CEA to benchmark imaging industry’s customer service

The Consumer Electronics Association launched the Service Excellence Benchmark which it says measures customer satisfaction and service quality in the digital imaging industry.

It will enable companies to “evaluate their position in the marketplace by understanding their customers’ attitudes and impressions of their company,” CEA says. “The digital imaging industry is highly competitive, and a company’s customer service performance often determines brand loyalty”

Run by Service 800, the benchmark uses interviews with customers to provide feedback data.

CEA’s Service Excellence Benchmark will be available to all companies in the digital imaging industry, with a discount for CEA members.

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Kodak quits camera business

Kodak announced plans to “phase out” its dedicated capture devices — pocket video and still cameras — as well as its digital picture frames in the first half of 2012.

The move will save more than $100 million operating savings annually, Kodak  says. The company will expand its brand licensing, so we’ll likely still see “Kodak” labeled cameras on store shelves… So while Kodak did not manufacture its digital cameras, in the future they will not even be directly offered by the venerable company, and instead just bear its logo.

Kodak’s consumer business will now consist of online and retail-based photo printing, and desktop inkjet printing. Kodak asserts it is “the clear worldwide leader” in retail-based photo kiosks and digital dry lab systems, with more than 100,000 kiosks and order stations for dry lab systems around the world; 30,000 of those units are connected to the most popular photo-sharing sites.

Kodak’s commercial businesses includes printing, enterprise services and solutions, and graphics, entertainment and commercial films units. Its digital businesses now comprise approximately three-fourths of total revenues, the company says.

Some of Kodak’s camera history:
1900: Kodak created the photography mass market with the Brownie.
1963: The Instamatic debuts, and goes on to sell more than 50 million by 1970.
1975: Kodak invents the first digital camera.
2005: Kodak ranks #1 in U.S. digital camera sales.
2010: Kodak falls to seventh in U.S. digital camera sales.

Please see: The Scale of Kodak’s Rise and Fall

 

Also:

Spun-off Kodak sensor business named Truesense

Kodak’s Image Sensor Solutions division was acquired by Platinum Equity last November — and now debuts as an independent company, Truesense Imaging.

The sensor provider says it will “continue to provide the industry’s broadest range of image sensor devices that combine the high resolution, ultra-fast frame speeds, and unmatched image quality that customers all over the world depend upon for their most demanding applications.”

Truesense is owned by Platinum Equity, and headquartered in Rochester, NY. “The company-owned facilities in Rochester house all research & development, marketing, and business operations, including a highly specialized image sensor manufacturing operation,” the company says.

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Deleted photos still on Facebook

Photos deleted by users on Facebook are still actually stored by the social service — and even accessible to web viewing by anyone with a direct link to the images.

News website Ars Technica reports the company “is still working on deleting photos from its servers in a timely manner nearly three years after Ars first brought attention to the topic. The company admitted on Friday that its older systems for storing uploaded content “did not always delete images from content delivery networks in a reasonable period of time even though they were immediately removed from the site,” but said it’s currently finishing up a newer system that makes the process much quicker.”

Members can remove the image from the main interface, Ars says, “but as long as someone had a direct link to the .jpg file in question, the photo would remain accessible for an indefinite amount of time.”

Ars reports Facebook responded to its new claims by saying, “The systems we used for photo storage a few years ago did not always delete images from content delivery networks in a reasonable period of time even though they were immediately removed from the site.” Photos remaining online are stuck in a legacy system, but Facebook is working on a new system that will delete the photos in a month and a half.

The full article is here.

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The Scale of Kodak’s Rise and Fall

[Commentary]
Almost 15 years ago, the leader of Kodak’s digital imaging group told us his company lost more in digital photography than everyone else, combined, ever made.

He was hardly bragging of course. He was instead illustrating two points:

1. Despite criticism even back then in 1998, Kodak was heavily involved in digital photography: researching, developing, producing, manufacturing, and partnering.

2. Few if any critics of Kodak’s lack of success in digital had any concept of the scale of Kodak’s business, and how small the digital photography market was in comparison.

Now it’s 2012, and everybody with a blog or a business column has jumped on the Kodak-bashing bandwagon. If there was a pun to be made about the famous “Kodak Moment,” you can bet some wannabe-analyst made the joke.

It is far too easy, in these days of ubiquitous digital capture and image sharing, to coach from the couch with 20/20 hindsight. “How could the world’s largest photography company not have seen this coming?” everyone asks. “And how could they not have profited from this huge boom in image capture?”

The first mistake many critics make is believing those two questions must have the same answer: that Kodak dropped the ball.

The truth is Kodak obviously did see the change coming. Not only did the company, as has been widely recounted in these last few weeks, develop the first handheld digital camera, it also led the way in analog-to-digital services, online storage and print ordering, in-store custom photo printing, and many other initiatives.

The problem is that second question — because even though the answer is that Kodak did profit from digital, those profits were not enough to counter the sheer magnitude of what was lost with its near-monopoly on film processing and picture printing.

What’s also missed in the criticism of Kodak is a simple fact: no other company has made enough money in digital photography to counter the massive loss of the analog film and photofinishing business. As my old colleague Harry McCracken observed, while Kodak failed to become the “Kodak of digital photography” — no one else has ever earned the equivalent of that position either.

Yes, companies like Canon and Nikon successfully transitioned from selling analog film cameras to digital cameras. And yes, they (as well as “newcomers” to photography like Sony) grew and profited immensely as digital imaging made much greater inroads in the consumer market than film photography ever had…

But no maker of best-selling cameras ever made profits equal to those that Kodak pocketed for decades from its film processing and picture printing.

It’s easy to demand, “Why didn’t Kodak try this, or that?”

But the difficult answer is that, even if it had succeeded more in cameras, home printers, online photo finishing, or other digital business models — Kodak today would still be a fraction of its past size.

The fact is the millions and millions of dollars once spent on film, processing, and prints is now all-but gone. Just as Kodak enjoyed the majority of those revenues for decades, it now bears the biggest brunt of their loss. [Of course Kodak is not alone in feeling this loss.]

Digital imaging has delivered easier, better photo capture to millions of people. It has not however, delivered unending millions and millions of dollars to any one particular company, as film did for Kodak.

In general terms: film photography was much, much more expensive per-shot for the user than digital. Thanks to its pioneering founder and decades of aggressive business practices, Kodak more than any other company benefited from all the costs associated with film.

On a per-picture basis, digital photography is cheap for the user. And so, even if Kodak had somehow, in these much more competitive times, been able to hold onto 80% of the photography business — it still would be but a shadow of its former self.

So please, let’s hear no more of all the many opportunities Kodak missed out on, or overlooked out of ignorance, or worst yet, chose to ignore out of arrogance. Name a digital imaging business model proposed or put in practice by anyone, and odds are Kodak tried it as well — and tried it with products and services that were always at least pretty good, and sometimes really great.

Most strikingly, critics point to successful camera and phone makers, and ask: How could Kodak have missed those markets?

Answer: it didn’t. Kodak offered lots of cameras — some of the first consumer pocket cameras, the first professional digital backs for high-end SLR’s, the first camera docks and share buttons for simpler use, the first consumer camera with well-implemented built-in Wi-Fi — and even some of the first mobile imaging devices with such attempts as a camera add-on for the original Palm PDA. Kodak was also for many years one of the top five best-selling camera makers in the United States and other leading markets.

But unlike in the analog days, selling a consumer a digital camera does not mean that customer will continue to generate revenue over the years by buying consumables.

And trying in digital imaging does not mean succeeding. Kodak’s lack of overwhelming success over many decades of effort does not mean Kodak’s leaders were morons. It simply means that for every option Kodak tried, there were many competitors also trying to stake out the new territory. It simply means that many if not most of Kodak’s efforts met with failure — just as most new business efforts do, and just as most digital imaging competitors did. And it simply means that success in one new niche would not have countered the losses elsewhere. (C’mon, criticizing Kodak for not being Shutterfly? Maybe Ofoto/Gallery never did as well — but it’s a drop in the bucket either way!)

Most simply, it means no one could have held onto 80% of the pie — not when dessert eaters switched to ice cream.

What’s next?

First: we’re not speaking of Kodak in the past tense: filing Chapter 11 bankruptcy is not going out of business — it means reorganization, from which a company emerges anew.

Kodak announced that in its next incarnation it will again focus on output: both home photo printing and large-scale high-volume commercial reproduction.

These goals seem to more reflect the experience of CEO Antonio Perez during his years at HP than they do the best potential use of Kodak’s heritage. Those goals are not the best bet on how people will use imaging in the future.

What should the company focus on? And is that area also a better option for many others in the photography industry?

We’ll discuss that next week. Until then, remember a certain famous slogan:

“Push the button, and we’ll do the rest.”

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