The overall market for personalized printed products in the U.S. is estimated to grow from around 113 million units in 2012 to nearly 158 million units by 2017, InfoTrends reports.
Due to the popularity of products like photo books, photo calendars, and photo cards, the photo merchandise market has experienced strong growth over the past few years, the research firm adds. But its latest study examines new printed products that are personalized, with a focus on developments in custom printed cards, stationery items including products like contact cards and journals, and photo-based home décor.
These printed products are growing due to a rising installed base of digital printing presses that allow for short-run production of a wide range of products, InfoTrends says, as well as new creative tools and software that give consumers the ability to customize printed products with elements such as text, borders, graphics, and personal photos.
The multi-client study, Next-generation Personalized Printed Products, finds that “the growth in the market for personalized printed products is driven largely by getting consumers to think of traditional products in new ways, which is encouraged not only by the ability to personalize products but also by the availability of new designs and new ways to create and order these products.”
Also, InfoTrends adds, “Personalized printed products are an excellent option for photo merchandise vendors looking to expand their reach, as these products are less vulnerable to seasonality issues and are typically printed on the same equipment, allowing for greater production efficiency.”